STOP THE COWARD PUNCH - SWIPE OUT VIOLENCE AT SCHOOLIES

Danny Green’s Stop The Coward’s Punch campaign launched a powerful new instalment targeting the nation’s year twelve school leavers as they ready themselves for ‘Schoolies Week’ celebrations.

Popularity, perceived attractiveness and social acceptance are extremely important to this audience, particularly across social media channels..

Based on this undeniable human truth, the message is simple and confronting:

VIOLENCE IS UGLY & IT MAKES YOU UGLY TOO.

CREDITS:
Client - Coward Punch
Production Company - Third Storey Pictures
Producers - Nicole Ferraro & Martin Wilson
Director - Martin Wilson
Creative Director / Writer - Andrew Tinning - AT Creative